Surcheros launches Repeat Day at its three Nashville locations

Surcheros will host Repeat Day on Nov. 10 at its Tanger Outlets, Murfreesboro and Mt. Juliet restaurants, giving guests a free replay of their order the following week. The promotion is meant to reward regulars and draw new customers into the brand’s Nashville footprint.

Why it matters: - Surcheros is using a buy-now, get-the-same-order-again-free promotion to drive repeat traffic across all three Nashville-area locations. - The offer gives diners a reason to return during a specific redemption window, which can help lift weekday visits and build loyalty. - The promotion also introduces new guests to the chain’s made-to-order Tex-Mex menu.

What happened: - Surcheros will hold Repeat Day on Tuesday, Nov. 10, at three Nashville locations. - Participating restaurants are at Tanger Outlets, Murfreesboro and Mt. Juliet. - Guests who order in person that day will receive a special receipt. - Guests can bring that receipt back from Nov. 16 through Nov. 22 to get the entire order made again for free. - The in-store event runs from 10:30 a.m. to 9 p.m.

The details: - David Marks, owner and operator of the Nashville locations, said the chain opened its first Surcheros at Tanger Outlets two years ago and that Nashville has supported the brand at each location. - Marks said Repeat Day is meant to thank regulars and give new guests a reason to try the restaurant. - The offer applies to bowls, tacos, grilled burritos, quesadillas and salads made to order with premium grilled meats, more than 25 fresh toppings and signature sauces. - The Lil’ Ones menu is included, so families can use the promotion for kids’ meals as well. - Guests can dine in or take food to go. - The participating addresses are Surcheros Tanger Outlets Nashville, 4060 Cane Ridge Parkway, Suite 703; Surcheros Murfreesboro, 2222 Medical Center Parkway, Suite A; and Surcheros Mt. Juliet, 1454 Rutland Drive, Suite B-1. - The Repeat Day offer excludes catering items and alcohol. - In-store ordering only will be available on Repeat Day. - Digital ordering and delivery will be unavailable on Nov. 10. - Redemptions must be made during the Nov. 16-Nov. 22 window. - No redemptions will be honored after the redemption period. - Redemption details and restrictions apply. - Customers can download the Surcheros app for the Rewards Program to earn points with each purchase and access exclusive offers and benefits. - The app is available free through Google Play and the App Store. - More information about locations and menu items is available on Surcheros' website. - The Nashville locations also post on Instagram at @Surcheros_murfreesboro, @Surcheros_ mtjuliet and @Surcheros_tangernashville.

Between the lines: - The promotion is a straightforward retention play: reward current guests, then bring them back within a week. - Limiting the deal to in-store orders likely helps Surcheros capture the full dining experience and reduce friction tied to delivery fees or third-party platforms. - The timing also gives the brand a low-cost way to deepen awareness in a market where it has already established three locations.

What's next: - Guests who want the free second order need to visit on Nov. 10, keep the receipt and return the following week. - Surcheros continues to position itself for broader growth in the Southeast. - The company also says interested franchise candidates can learn more at franchising information.